Less Broccoli. More Cake.

Being genuinely interested means having something to sink your teeth into.

My daughter loves cake.
Whenever we tell her it’s someone’s birthday, her first response is,
“Can we eat cake for their birthday?”

They could live thousands of miles away, but she still wants to have cake in their honor.

She gets it.
Cake is yummy. Cake is joy.

She might be three, but the rest of us are a lot like that.

We want better. Not harder.
Cake, not broccoli.
Change sounds like effort. Better sounds delicious.

The secret to being really great at helping people is giving them something they actually want that also helps them become the next best version of themselves.

What’s your message—if you had to make it look as good as a big slice of cake?

Make it irresistible. Make it something they can’t wait to taste.

You’re really smart.
You’ve spent years trying to hand people everything you’ve learned, hoping they’ll trust you.

But your challenge isn’t just teaching what they need.
It’s communicating what they want that makes those lessons matter.

People don’t change because we tell them to.
They change because we made better look too good to pass up.

So let them eat cake.
Just sneak a little broccoli inside.

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